How many times has
your competitor gotten one over on you? The feeling of being left
behind just eats away, until you do something about. The problem is
that we often feel that we've got to come up with some grand plan in
order to get our business skyrocketing again. Don't be fooled!
Getting back on top of the market isn't as tough as it seems with
these high-impact, easy-to-use fixes.
1. The Magic
Number - 1
Implement a
advertise 1 item at a time motto for your advertising strategy.
Does that mean you can't SELL more than one item at a time? No... but
wait until AFTER the sale.
When a customer sees
more than one of a product offered at unbelievably low prices, he's
confused. Which one is the better deal? Which one does he prefer?
These questions encourage procrastination - one of marketing's
greatest thieves. Instead, offer the consumer a product that
compliments his purchase in a nearby display... or even at the
register. You'll make extra profits instead of losing a sale.
2. Outsmart Your
Competitors
Your competition is
looking for you in all of the usual places. Don't go there. Quietly
look for new methods of advertising and new markets to target.
Niche markets
provide the perfect sneak tactic for reaching new clients. Here's
they key... sub-divide your current market into smaller, more specific
niche markets. Familiarize yourself with the needs and concerns of
the niche, then present yourself as the pro in their corner. Leave
your competition in the dust with the intensity of new prospects that
will come your way.
Modernize an old
marketing technique that still carries a wallop - postcards. Yeah,
these small, inexpensive marketing tools still carry a personal
message that is quick and easy to read, but with new high-impact
colors and designs that capture the attention of readers. Your
competition won't even know that you're using them!
3. Encourage
Communication
Communication is
crucial to understanding your consumers. Encourage questions before
the sale, during the sale and after the sale. Make it easy and
comfortable.
Provide convenient
contact information on all of your sales materials, including
Websites. If you find yourself overloaded with questions, create a
frequently asked question page where clients can get the answers they
need without claiming as much of your time.
Confused customers,
tough competitors and communication mishaps won't steal profits from
your account when you fix things up with the 3 quick tips.
Who is Allyn
Cutts, and why should you care?
Allyn has spent over
24 years helping businesses like yours find new customers and increase
sales to current customers. Allyn is a marketing and sales fanatic,
providing measurable marketing solutions that drive huge results for
small-to mid-size business clients. Allyn works personally with
clients to design and deliver off-line and on-line direct marketing
strategies that focus on metrics and measurable results. You can learn
more about Allyn Cutts at
www.AllynCutts.com and you can call 610.437.4106 between 10 AM and
4 PM Eastern Time Tuesdays and Thursdays.
