Winners are ALWAYS
looking for ways to grow their business. They trust their company,
trust their customers to come through for them, and realize that a
financial crunch offers advantages that aren't available during better
economic times.
1. Get More For
Your Advertising Bucks
When the economy
makes a turn for the worse, it just makes sense that your advertising
will give less of a return than during and economic boon. Sure
there's a lot less money being spent, but you don't have to have to
watch your profit margin plummet!
Think about it...
advertisers are feeling the recession just as much as you are, and are
more desperate for clients. It's the perfect atmosphere to negotiate
your way to lower costs - even if you are already getting a good
price. Every advertising penny you can save, is that much more profit
you'll earn on the products.
Have you thought
about getting free publicity? Local newspapers are always looking for
something of local interest. Make the news! Publicity is free, but a
wonderful way to get your business in front of potential clients.
Do your
advertisements really need to be as big as they are? We tend to think
the big is better, but the facts are that short ads with 11 words or
less often generate higher response than large ads. Give it a try,
and trim some costs right off your advertising bill.
2. Take
Advantage Of Big Ticket Sales
Not all of your
customers suffer during recession. Remember that there are always
people who are thriving financially, so don't be afraid to make big
ticket sales offers. Additionally, when money is tight, people who
place a lot of stock in your product will value it even more.
Think about ways to
create products similar to yours, but with much higher prices.
Internet marketers often create members only sites and sell their
products at much higher prices. Hey, they'll obviously make fewer
sales, but the people who really value the product will buy. Each
sale will net an immensely higher profit. Think about it like this...
even though the sales are fewer, the actual profit may be even greater
than when it was sold at a lower price.
3. Maximize The
Customers You Have
Your customers
already know that you have great products and provide satisfactory
service. They trust you to come through for them. Think about it...
it's much easier to make sales to someone you already have a
relationship with.
Use every
opportunity to increase your sales volume within the customer audience
you already have. Do you have a product that goes with the one they
are purchasing? Offer it to them at the register. It's a proven and
effective method for increasing sales. You may be shocked at the
additional sales you can generate from those who are already buying
from you.
Who is Allyn
Cutts, and why should you care?
Allyn has spent over
24 years helping businesses like yours find new customers and increase
sales to current customers. Allyn is a marketing and sales fanatic,
providing measurable marketing solutions that drive huge results for
small-to mid-size business clients. Allyn works personally with
clients to design and deliver off-line and on-line direct marketing
strategies that focus on metrics and measurable results. You can learn
more about Allyn Cutts at
www.AllynCutts.com and you can call 610.437.4106 between 10 AM and
4 PM Eastern Time Tuesdays and Thursdays.
