04: Postcards: The Best-Kept Secret of Modern Marketing
Life today is
extremely fast paced. The days when we sat on the front porch and
chatted with neighbors as they passed are long gone. Yeah, it seems
that we're caught up in a wave that just carries us through life.
When's the last time you came home and didn't have a list of things
that you had to do before the night was out? Yeah, we're all caught
up in it together. That's why it's important to deliver information
to potential customers so they can get it fast and with little or no
effort. Postcards are perfect!
Hey, what can be
more effective than a brief, captivating message printed on a
postcard? It's quick and easy to read at a glance. Yeah, it has a
friendly feel that appeals to the emotional side of your potential
customer as well. Sure they'll realize it's an advertisment right
away, but it has the appearance of a personalized friendly
correspondence that is pleasant and low pressure.
No, you won't close
any deals with a postcard, but you can quickly and effectively state
the offer and its advantages and give them a compelling reason to get
in contact with you. Yep, it'll be just enough to whet their appetite
for more!
People Can't
Resist Reading Postcards
How often do you get
the mail, look at the name of the addressee and pitch the envelope and
its contents directly into the trash? I do it everyday. Yeah, who
needs more mail to sort through with all of the junk mail that fills
our mailboxes and inboxes? What about postcards? ...no envelope to
hide the contents...just the flip of a small piece of paper...and yep,
you've read it!
It just makes good
horse sense that the advertisements that get read are going to bring
more response than those that don't. Yeah, no rocket science involved
here! Postcards are much more likely to get read than other mail or
email...the curiosity factor combined with the ease of reading, work
together to make these extremely effective marketing tools.
Postcards Save
You Money
Add 4 to 9 cents in
printing costs, and 23 cent postage... and yeah, postcards are
extremely inexpensive advertisements! Think friendly...which provides
a more personal feeling...the little bars and lines of prepaid
postage, or the colorful design of a stamp. Yeah, you can invest a
little extra time in placing stamps on each card and create a
personalized affect that won't go unnoticed!
Watch out for cheap
immitations! Modern postcards are high impact creations. We're not
talking about old-fashioned... home printed... uneven edged
catastrophies here. The postcards of today have tones so vivid they
jump off the paper at you, and pictures so realistic you could pick
the flower of the page and put on your kitchen table. For the
miniscule amount of money you MIGHT save... if you don't make too many
mistakes along the way...heck, I say just order them! Yeah, let the
printer do all the hard work while you rake in the profits they'll
bring in.
Who is Allyn
Cutts, and why should you care?
Allyn has spent over
24 years helping businesses like yours find new customers and increase
sales to current customers. Allyn is a marketing and sales fanatic,
providing measurable marketing solutions that drive huge results for
small-to mid-size business clients. Allyn works personally with
clients to design and deliver off-line and on-line direct marketing
strategies that focus on metrics and measurable results. You can learn
more about Allyn Cutts at
www.AllynCutts.com and you can call 610.437.4106 between 10 AM and
4 PM Eastern Time Tuesdays and Thursdays.
